Superdry Store

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Superdry Store

Superdry The Brand Superdry was launched in 2003, after an inspirational trip to Tokyo, and aims to create 'future classic' garments inspired by fusing iconic vintage Americana and high-impact Japanese graphic imagery with a British twist. Superdry is a lifestyle brand designed for attitude not age with affordable, premium-quality clothing, accessories and footwear. As the brand develops the breadth and nature of its product range, it continues to appeal to a much broader, aspirational age group; those who want to feel amazing in what they wear and appreciate style, quality and attention to detail. Already well established in the UK, its home market SuperGroup, owner of the Superdry brand, operates a significant and continually expanding international business. Superdry focuses on high-quality, contemporary products that, in varying degrees, fuse vintage Americana and Japanese-inspired graphics with a British style. They are characterised by: • Quality fabrics with authentic vintage washes • Unique vintage detailing • World leading hand-drawn graphics • Tailored fits with diverse styling Over the past 12 months SuperGroup has added over 50 points of sale to its portfolio around the world, taking its total number of stores and concessions to 573 with a physical presence in 45 countries. E-commerce consists of 25 international websites across 18 countries covering 12 languages and delivering to 169 countries.